Creating iOS apps begins with clarity about the target users, the app's purpose, and the scenario to address in the initial release. A solid discovery phase defines the MVP boundaries, selects an appropriate architecture, and avoids features that seem impressive on paper but don't enhance actual usage.

After the foundation is in place, attention moves to UI behavior, performance, and reliability across different iPhone models and iOS versions. Uniform navigation conventions, meticulous state management, and thoughtful integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scaling after release on the App Store.